Creative Director with a fashion editorial background and passion for visual storytelling, with demonstrated experience bringing brands to life, building, and elevating visual identities across beauty and fashion.
Hands-on with all levels of branding and creative campaign development, approaching every project from a strategic, purposeful lens.
Customizable haircare sub-brand co-created with Sephora
— 360 launch campaign, art direction, packaging design, visual merchandising
Collection of Fine Fragrances inspired by founder’s heritage
— 360 launch campaign, packaging design
Personal perspective on the Retrospect Perfume campaign
DTC Customizable haircare brand refresh
— Look and feel, tone of voice, website redesign
OBAGI — PACKAGING (COMING SOON)
Clinically-proven skincare brand
— Packaging hierarchy & packaging design update
Luxury skincare brand inspired by Morocco
— Naming, Visual Identity and Visual Strategy, Packaging Design, Art Direction, Launch campaign
Tik Tok native drugstore skincare brand for Gen Z
— Naming, Visual Identity, Packaging Design
DTC subscription-based makeup brand reboot
— Visual identity and Strategy, Creative Direction, Packaging Design
Haircare brand ignited by Shakira, developed by experts
— 360 Creative Support
Elevating luxury scented candle brand look and feel
— Art Direction and styling
Skincare brand created to protect from blue light
—Art direction, packaging design, digital & print design
Collectible limited edition makeup palette brand
— Creative Direction, Packaging Design, Graphic Design
Campaign promoting brand's launch at Boots
— Concept and execution of the campaign
Indie fragrance brand born to defy gender binaries
— Visual Identity, Packaging Design, Art Direction
Fragrance subscription service first big campaign
— Concept and execution of the campaign