THE CHALLENGE —

goodhabit is a new skincare brand for the digital native generation. Created to protect skin against artificial blue light from digital screens, brand was targeting Gen Z and aimed to be fun, engaging yet credible.

After working closely with a creative agency on branding, the project transitioned in house to build tone of voice of the brand, art direction for shoots, packaging design architecture and website design. Me and my team created brand book with strong visual guidelines across all channels.

ART DIRECTION —

For the launch campaign of the brand and its first collection — Rescue Me — I came up with a concept and art directed launch campaign photo and video shoots, making sure brand has what it’s needed for the successful launch campaign and all collateral.

My Role — 
Tone of voice
Art direction
Packaging Design
Website Design
Brand guidelines

PACKAGING DESIGN —

I worked on designing and developing primary and secondary packaging for new and existing collections, seasonal and promotional packaging.

As part of brand guidelines, I established strong directions for packaging design outlining copy and graphic treatment, print specs, ensuring the key elements are consistent across all collections and products.

DIGITAL DESIGN —

I worked with a team of UI/UX designers to build custom made website design on Shopify platform while running A/B tests with the internal team to get the strongest, better-performing design and navigation.

With a team of email designers we developed high-performing welcome email sequences, as well as templates for new launches and updates. We also established templates for targeted banner ads, paid social media campaigns and organic social media.

Photography: Aurelie Graillot Studios, Gregory Reid, Troy Covey
Prop Styling: Anna Lemi