After seeing Merit's Retrospect Campaign rolling out, I was inspired by the analog approach the team chose. Following the campaign's concept of collaborating with female photographers to create diverse perspectives, I partnered with Aurelie Graillot to develop our own interpretations.

Since the campaign launched in collaboration with Gentlewoman and featured print ads in magazines, I added a scanner effect to give the imagery a vintage feel reminiscent of the nostalgic '90s advertisements.
I printed the final pieces and shared them with the Merit team, completing the analog storytelling of the campaign.