Scentbird was looking to launch an OOH campaign in NYC and LA, which would explain the essence of the business.
The challenge was to make sure it’s clear that the company delivers brand-name fragrances in a small (rollerball) size on a monthly basis.
Working off the tagline of the brand “Date perfumes before marrying them” together with our copywriter we played with the dating concept for copy.
To explain the idea of the rollerball size of the designer brands, we used famous fragrance bottle shapes, that were cut out and filled with “scents”. The campaign was launched in NYC and LA.
THE CHALLENGE —
My Role —
Creative concept for
the campaign
Art direction on set
Graphic design 
Proof of concept to present the idea to the team - the original plan was to style notes in the shapes of the bottles. The idea transformed into using paper cutouts so compositions are not as time consuming on set and are easier to style. 
Photography: Aurelie Graillot