Creative Director with a fashion editorial background and passion for visual storytelling, with demonstrated experience bringing brands to life, building, and elevating visual identities across beauty and fashion.
Hands-on with all levels of branding and creative campaign development, approaching every project from a strategic, purposeful lens.

Customizable haircare sub-brand co-created with Sephora
— 360 launch campaign, art direction, packaging design, visual merchandising

Collection of Fine Fragrances inspired by Middle East
— Launch campaign, packaging design

Personal perspective on the Retrospect Perfume campaign
— Creative Direction

Direct to Consumer Customizable haircare brand
— Look and feel, tone of voice, website redesgin

Luxury skincare brand inspired by Morocco
— Naming, Visual Identity and Visual Strategy, Packaging Design, Art Direction, Launch campaign

Drugstore skincare brand for Gen Z
— Naming, Visual Identity, Packaging Design

Subscription Makeup brand pivoted to DTC
— Visual identity and Strategy, Art Direction, Packaging Design

Elevating luxury scented candle brand look and feel
— Art Direction and styling

Skincare brand created to protect from blue light
Art direction, packaging design, digital and print design

Makeup subscription brand that creates collectible palettes
— Art Direction, Packaging Design, Graphic Design

New fragrance brand born to defy gender binaries
— Visual Identity, Packaging Design, Art Direction

Fragrance subscription service first big campaign
— Concept and execution of the campaign