Creative Director with a fashion editorial background and passion for visual storytelling, with demonstrated experience bringing brands to life, building, and elevating visual identities across beauty and fashion.
Hands-on with all levels of branding and creative campaign development, approaching every project from a strategic, purposeful lens.
Customizable haircare sub-brand co-created with Sephora
— 360 launch campaign, art direction, packaging design, visual merchandising
Collection of Fine Fragrances inspired by Middle East
— Launch campaign, packaging design
Personal perspective on the Retrospect Perfume campaign
— Creative Direction
Direct to Consumer Customizable haircare brand
— Look and feel, tone of voice, website redesgin
Luxury skincare brand inspired by Morocco
— Naming, Visual Identity and Visual Strategy, Packaging Design, Art Direction, Launch campaign
Drugstore skincare brand for Gen Z
— Naming, Visual Identity, Packaging Design
Subscription Makeup brand pivoted to DTC
— Visual identity and Strategy, Art Direction, Packaging Design
Elevating luxury scented candle brand look and feel
— Art Direction and styling
Skincare brand created to protect from blue light
— Art direction, packaging design, digital and print design
Makeup subscription brand that creates collectible palettes
— Art Direction, Packaging Design, Graphic Design
New fragrance brand born to defy gender binaries
— Visual Identity, Packaging Design, Art Direction
Fragrance subscription service first big campaign
— Concept and execution of the campaign